Content Creation
As a person fluent in various social media languages, I combine my visual aesthetic, design, animation, and video skills to create unique content that grabs the attention of the target audience. Using visual identity as a starting point, the videos and images I produce reflect the client's preferred aesthetic. My holistic range of skills in different areas results in an aptitude to create versatile content, and I combine the task at hand with social media trends without losing the visual and tonal identity of the content itself. The following videos are examples of content produced for various online entities, which illustrate the creative direction I would take as a creator for each of them.
The Know
The Know is a newsletter that presents the daily news in 5 minutes in order to keep its subscribers informed in a clear, objective, and calm way. With a focus on the mental health of its readers, their goal is to avoid the mental overload and stress they may feel when consuming more traditional media content.
With this in mind, I created three examples of the type of content I would produce for them, translating the daily newsletters into short-form videos for Instagram and Tiktok.
With this in mind, I created three examples of the type of content I would produce for them, translating the daily newsletters into short-form videos for Instagram and Tiktok.
Cluse
Cluse is a fashion accessories brand, with a focus on watches and jewelry. Their social media videos serve to promote the products they have available, showcasing them in various contexts to entice the audience towards becoming a customer of the brand. To accomplish this goal, the videos I created paint the products in a glamorous, pleasing, and desirable light. I integrated various online trends seen on Tiktok to increase the visibility of the videos, while also inserting my stop-motion animation skills to add a unique touch and elevate the aesthetics of the content created.