Celeiro
This project aims to create a new corporate identity for the Celeiro brand. Developing simultaneously a manual of visual guidelines for the store's new identity, I chose to use the idea of seeds to redesign Celeiro's identity.
Seeds that represent life, food, sustenance, and opportunity: this symbol intends to transmit the values of a healthy lifestyle. Every day we can plant the seeds of new habits and see them flourish, and Celeiro represents the starting point of this self-improvement journey. Being able to find everything we need to consume in a more ethical, sustainable, and healthy way, from food to cosmetics, this symbol encompasses the core aspects of the brand.
Seeds that represent life, food, sustenance, and opportunity: this symbol intends to transmit the values of a healthy lifestyle. Every day we can plant the seeds of new habits and see them flourish, and Celeiro represents the starting point of this self-improvement journey. Being able to find everything we need to consume in a more ethical, sustainable, and healthy way, from food to cosmetics, this symbol encompasses the core aspects of the brand.
This project was created as part of the Design II class of the 3rd year of the Communication Design degree of the Faculdade de Belas Artes do Porto.
Celeiro's main logo
Elementos da logomarca
Logomarca principal
Logomarca principal com slogan
Logomarca secundária
Logomarca secundária com slogan
Comportamento da logomarca principal em diferentes fundos
Comportamento da logomarca principal em diferentes fundos
Comportamento da logomarca secundária em diferentes fundos
Comportamento da logomarca secundária em diferentes fundos
Mockup da identidade em vários formatos
Mockup da identidade nas lojas físicas
Mockup da identidade em sub-produtos da marca
Mockup da identidade em sub-produtos da marca
Mockup da identidade num espaço físico
The visual guidelines manual can be viewed here.